First, our brewery is located in the middle of the woods. The place is wild. There is a high chance you will meet one of these two, possibly even in the taproom.
Second, bear has an excellent sense of smell. It helps to craft exquisite flavors that will pleasantly surprise even the most experienced beer sommeliers, for example a Boar. He claims that he is one of the best tasters. This makes Bear and Boar an excellent team.
Third, they are homophones! "Bear" sounds similar to "beer" and "boar" sounds similar to "bar". So Bear&Boar is also Beer&Bar.